When color experts Pantone announced their choice for Color of the Year, Ultra Violet, there was a bit of a collective gasp. What a rich, dark, arresting hue, people said. And one that conveys a lot of mystery and mysticism. Since the COY is meant to embody the spirit of the times, designers, florists and other creatives were left wondering, what does this color say about our culture right now? And where are we headed?
Such deep questions about a color, and yet exactly the kinds that Pantone is trying to provoke. On the other hand, we here at Gordon Boswell are excited to work with it.