Breast Cancer Awareness This October

breast cancer awarenessOctober is National Breast Cancer Awareness Month. Our staff here at Gordon Boswell is thrilled to show our support for this all-important cause. The event began in 1985 as a joint effort between AstraZeneca and the American Cancer Society. The goal was to promote mammograms as the best method of early detection.


The pink ribbon first appeared in 1991. They were handed out to participants who participated in the New York City Susan G. Komen Race. The race was to support survivors of breast cancer.


Two years later, Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Corporation, a breast cancer survivor herself, and Alexandra Perry, the Editor-in-Chief of Self Magazine, co-founded the Breast Cancer Research Foundation. They appropriated the pink ribbon as their symbol. The two women decided to distrubute pin ribbons throughout New York City stores. They took advantage of the recognition and popularity of the Estée Lauder brand. That solidified the pink ribbon as the symbol for support for breast cancer awareness.

breast cancer awareness

I Dream of Pink

I Dream of Pink is an arrangement from or breast cancer awareness collection. We combine lilies, roses, miniature carnations and spray roses with daisies and was flowers to bring this delightful arrangement to life. We add a bright pink ribbon to solidify our support for breast cancer awareness. This is the perfect gift for a friend or stranger who is suffering from breast cancer. Help a survivor celebrate by giving her flowers.


Our Dressed to Impress arrangement delivers pink and more pink. This delightful arrangement includes Asiatic lilies, pink roses, pink miniature carnations, pink spray roses, green button spray chrysanthemums, bupleurum, lemon leaf and huckleberry. This lush bouquet is artfully arranged in a clear glass vase. The elegance of this arrangement is guaranteed to make anyone smile.

breast cancer awareness

Sweet Pink

In our Sweet Pink arrangement, we let pink carnations and pink roses take center stage. We add a delightful accent of purple snapdragons. A lovely pink ribbon brings everything together, assuring the recipient that you’re giving them a gift to support breast cancer awareness.


We’re proud to be able to show our support for breast cancer awareness. That’s why we created a line of arrangements that honor the connection between the color pink and breast cancer. Take advantage of this national month of observance to spread awareness in your workplace by putting pink floral arrangements in prominent places. Or show your support by giving pink flowers to breast cancer patients in the hospital.